Make any moment a brain building moment.


At birth, there are no differences in
cognitive ability among infants...

...However, by nine months, a measurable gap emerges among low-income families. And only continues to grow.

If we wanted to begin to close this gap, we knew we couldn't ask struggling, time-poor parents to do more. We needed to ask them to do differently.

Vroom is an early learning initiative unlike any that's come before it. One that acknowledges to make real, measurable change, we couldn't do it alone.

By partnering with brands parents already buy, Vroom is helping turn any moment shared between parent and child into a brain building moment. Creating real impact, when and where it's needed most.