Nothing is sacred.

 
 
 

Nothing is sacred

Gazelle is a sneaker that has been passed down throughout the generations — never owned, always re-appropriated by different style tribes.

To re-launch this classic sneaker and its story, we turned to a piece of adidas' history — a photo of style icon Kate Moss in OG Gazelles — and handed it over to someone with no respect for ownership: cultural provocateur and digital artist @BessNYC4.

What came from this partnership was an irreverent piece of art, a film, and a message spelled in time: Nothing is sacred.