If these walls could talk, they'd sing.
The next wave of urban exploration is not just about discovering what was, but what could be...
... It’s about the future reclaiming the past.
Our cities are made of layers of history, and the memory of sound is an invisible, always present thread that connects past and future.
Our idea for FW16 was to reclaim abandoned spaces from the past which have witnessed amazing sounds and music long forgotten, and bring the sound back to life today.
To do this, we created a tour through an iconic former hip-hop music venue — through sound.
Returning the now-defunct venues to its glory days, then into the future through a live performance from an up-and-coming musician.
Through innovative tech experiences within these spaces, we restored the entire space to its former glory — bringing back the spirit, sights, and sounds of the venue to the creators of NYC.