Is it too optimistic to think an insurance company could stand for something other than fear?

 
 
 

Is it too optimistic to think an insurance company could stand for something other than fear?

Insurance. The very word has probably turned you away from the rest of this paragraph. Which is why we set out to turn the entire category on its head.

Not for us the doom and gloom of typical insurance companies. Not for us the promise of falling houses or living rooms on fire.

Where they would ask you to wonder what's the worst that can happen, we would ask you instead to wonder, What's the best that can happen?