Launched ahead of UEFA Euro 2024, “Hey Jude” reimagined the Beatles’ anthem as a rallying cry for England’s next generation—placing Jude Bellingham at the heart of a nation’s hope. Under the creative leadership of Jeph Burton and Hunter Hampton, the film told a collective story of past heartbreak and future promise, voiced through fans, football legends, and the unmistakable power of music.
Directed by Greg Hackett, the piece blended emotional resonance with cultural relevance—featuring cameos from David Beckham and Frank Lampard, and set to a stirring reinterpretation of “Hey Jude.” The result was a unifying moment that connected the past and future of English football through one name.
Awards & Recognition:
Grand Clio, Film Craft – Clio Sports 2024
Gold, Film – Clio Sports 2024
Silver, Film Craft & Branded Content – Clio Sports 2024
Finalist, Direction – Ciclope Festival 2024
Bronze, Best Re-Record of Licensed Music – Kinsale Shark Awards 2024
Contributed to Barking Owl’s win as Sound Company of the Year – Ciclope Festival 2024
“Most Emotionally Engaging Euro 2024 Ad”