For Spring/Summer 2025, adidas Originals launched “The Original,” a campaign that celebrated the quiet power of being first. With this campaign, Jeph Burton and Hunter Hampton set out to pay tribute to the “Originals”—the people and products that sparked global movements in sport, style, and culture.
Directed and photographed by Thibaut Grevet, the film reintroduced archival silhouettes like the Superstar II, Handball Spezial, and Samba OG, placing them in a modern context through cinematic minimalism and timeless storytelling. Set to The Platters’ “Only You,” the spot served as a love letter to authenticity—proof that real influence doesn’t chase the moment, it defines it.
