Nothing is sacred.
Nothing is sacred
Gazelle is a sneaker that has been passed down throughout the generations — never owned, always re-appropriated by different style tribes.
To re-launch this classic sneaker and its story, we turned to a piece of adidas' history — a photo of style icon Kate Moss in OG Gazelles — and handed it over to someone with no respect for ownership: cultural provocateur and digital artist @BessNYC4.
What came from this partnership was an irreverent piece of art, a film, and a message spelled in time: Nothing is sacred.