originals: the september non-issue


The sneaker that took high fashion down.


These days, it's the people on the streets that dictate the fashion trends seen on the magazines tomorrow.

We subverted the authority of the The September Issue by creating The September Non-Issue — a zine written by influencers and artists, that challenges the September Issue of 2016 with every page.

Written, designed, illustrated, photographed, and documented...all within the month of the September Issue’s release.

Now, if you’re expecting 900 pages — 90% of which are ads — think again. Our zine trimmed all of that fat. No page numbers, no ads,  


The message extended beyond the activation and into film...

We enlisted the help of Damien Lillard to discard all the rules of "high fashion."